by pddg_admin | Oct 9, 2025 | News & Resources
The Great AI Transition: Why 80% of Companies See No Real ROI (And how to shift into the Winning 20%) Having seen the landscape shift across various business fields over my 20-year career, I can say that the arrival of AI is the most intriguing, and for many, the most...
by pddg_admin | Oct 9, 2025 | News & Resources
When Type Takes the Stage: The Rise of Bold, Expressive Typography There was a time when typography quietly supported the visuals around it, a helpful cast member in the background of a brand’s story. But those days are over. In today’s design world, type is stepping...
by pddg_admin | Oct 9, 2025 | News & Resources
Turning Doubt Into Growth: Overcoming Imposter Syndrome in Graphic Design When I first started out as a graphic designer, I thought the hardest part would be mastering the tools, learning Photoshop, Illustrator, or whatever the latest software trend was. But over...
by pddg_admin | Oct 9, 2025 | News & Resources
The Showdown: Paid Marketing Vs. Organic Marketing; What Approach Works Best for You? From Debate to Decision: Aligning Goals, Vision, and Leadership Every business asks the same critical question: Should I pay for instant traffic (Paid Marketing), or invest in...
by pddg_admin | Oct 9, 2025 | News & Resources
Designing the Student Journey: How Graphic Design Shapes Higher Education First Impressions Matter Picture a high school senior exploring college options. They have just landed on a university website. Within seconds, they are deciding, consciously or not, whether...
by pddg_admin | Sep 10, 2025 | News & Resources
The Need for Marketing and Branding in Higher Education After spending ten years as the Director of Marketing and Communications I learned a lot. Higher education institutions are more than just centers of learning; they are vibrant communities and dynamic brands with...
